Any service that you use over and above what your network service provider offers is simply referred to as OTT Communication. OTT is an abbreviation that stands for Over The Top communication and many people use it without actually realizing it. Better yet is the realization that the network service provider you use has no control whatsoever as to the type of OTT services you end up using. The provider has absolutely no right or responsibility or claim on any OTT communication service or app you end up using on your phone or computer or system.
Reliant on the Internet
OTT Communication relies, largely, on the Internet, which is freely available in almost all nations. Therefore, you are free to use the Internet whichever way you see fit, without anybody holding you to account, or charging you a dime for your efforts and activities. VoIP is one of the most common types of over the top communication, and is preferred mainly because it is much cheaper compared to making phone calls, which is a more expensive exercise than the former. In many instances, VoIP is free and the user needs not to pay a single penny to enjoy this service.
No other tool has revolutionized the way OTT Communication is carried out more than Smartphone devices. These devices have made it easier to enjoy making free calls and sending out SMS for which no payment is required across the world. If you are the sort of person who enjoys saving money and minimizing your expenses, you should try using VoIP, since it is the most popular form of over the top communication in the market right now. The fact that a large part of the world uses wireless networks for communication purposes has contributed to this growth as well.
OTT Communication refers to Internet TV as well, which is yet another industry that has grown out of this modern technology. Over the top communication has facilitated the emergence of Internet TV, which is both free as well as a premium service in most jurisdictions worldwide. It is only through the input of Internet TV, also referred to as IPTV, that it is now possible to distribute videos and television content over the Internet, and legally without being found guilty of breaking several laws. OTT videos are freely available on the Internet, and include services like YouTube.
OTT Communication is also causing a revolution amongst telcos. Since it allows people using network service providers’ products to enjoy over the top communication without paying for the services to the telcos, prices have come down. Telecoms are reportedly losing as much as $ 400 billion due to the emergence of VoIP OTT operators across the globe. If you were to add videos and other types of services that OTT operators provide, the telcos have had to innovate in order to compete. This new competition is provided an impetus for better services and pricing models for every consumer.
This new type of services has enabled smaller companies to become competitive with large international telcos. These niche markets are now served by the smaller companies.