When you own a business, you know how important it is to ensure that you advertise certain aspects of that business to the general public. After all, if you are going to generate revenue, then people need to know who you are and what it is you offer. Placing a toll free number on all of your advertising mediums is a great idea for many different reasons.
The Statistics Do Not Lie
If you are still in the process of deciding whether you will use a local number or a toll free number during your advertising campaigns, then consider these statistics. Consumers respond to advertisements containing toll free numbers 30% more often than they respond to those having only local numbers. Some 90% of people state that they regularly use them to contact businesses to order products or services, and it has been estimated that they reduce product returns by up to 50% since they give people an avenue for getting free help over the phone.
Something else to consider is that toll free numbers provide a perfect opportunity for you to set up a vanity number that spells out a word or phrase related to your niche. If you have a dog grooming business, 1-800-CLEAN-DOG is a great way to garner some attention. Similarly, if you are going to sell computers, then 1-800-NEWPC4U is a good way to make sure that people remember you whenever they need the service you are offering. People are more inclined to remember a related phrase than a string of random numbers, and this is sure to help you generate more revenue.
Positive Reflection and Wider Reach
Another great statistic to consider is that 86% of consumers reported that they relate a toll free number directly with the quality of the products and services being provided. This means that simply by providing your customers with a number with an 800, 888, 866 or similar prefix, you are improving your reputation. What’s more, even though most consumers no longer pay an additional fee for long distance, they are still more likely to dial a toll free number than one that is locally-based if they are not familiar with the prefix or area code. For this reason, as your company expands, there is no need to continue to add more numbers.
One of the things that you may want to know is how much it’s going to cost you to implement this technology into your business. A few years ago, businesses paid upward of a quarter per minute just to accept these calls. These days, though, that is no longer the case. Toll free numbers often come with packages that allow you a set number of minutes and a low per-minute rate once they have been exhausted. The revenue that the number can generate for you will quickly make up for any expenditures, too.
Whether you use a business card, a website, television and radio ads or even flyers on windshields to advertise your business, adding a toll free number is a great way to get more calls, boost your reputation and, in the end, generate more income .